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Posts by: Aaron Booth

About Aaron Booth

Aaron Booth

Aaron joined Firmex in June 2008 as an Account Executive managing key relationships with banking and legal clients. As Vice-President, Aaron now manages the business development and sales team, and continues to own many key client relationships. Prior to Joining Firmex, Aaron worked at GE Capital for four years structuring and underwriting senior secured loans for manufacturing companies in Ontario. Aaron has an MBA in Finance and Environmental Management and a Business Administration degree in Information Systems.


A virtual deal room is a convenient tool to securely organize and share large volumes of documents during the Private Placement process. An online document repository, or virtual deal room, is an attractive alternative to email for collecting and sharing this information in an organized fashion while keeping the data safe.


Recently, I have been talking to professionals that specialize in issuing private placements. A private placement is a funding round of securities that are issued to a select group of targeted, private investors. In my discussions, it has become apparent that there is an opportunity for professionals in this space to leverage the capabilities of a virtual data room, particularly if they manage more than one of these transactions annually.

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Aaron Booth Leave a comment Cloud Computing, Corporate & Finance, Due Diligence, Information Management, SaaS, virtual data room


In late 2008 we at Firmex were discussing strategy around enhancing our data room service for client satisfaction and planning for the future. We identified the need for a benchmark to measure our success in delivering our service to our clients. We also needed a better understanding of how clients feel about we deliver, and what they need in the future to enhance their experience.


In late 2008 we at Firmex were discussing strategy around enhancing our data room service for client satisfaction and planning for the future. We identified the need for a benchmark to measure our success in delivering our service to our clients. We also needed a better understanding of how clients feel about what we deliver and what they need in the future to enhance their experience.

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Aaron Booth 1 comment Information Management, Product & News, virtual data room


Digital Rights Management, commonly known as DRM, refers to the ability to protect various types of electronic media. In recent years, DRM technology has become topical because of its role in protecting digital music and movies that make their way online. However, DRM also plays an important role in the financial transaction world offering security to those who share documents online in Virtual Data Rooms.


Digital Rights Management, commonly known as DRM, refers to the ability to protect various types of electronic media.   In recent years, DRM technology has become topical because of its role in protecting digital music and movies that make their way online. However, DRM also plays an important role in the financial transaction world offering security to those who share documents online in Virtual Data Rooms.

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Aaron Booth 2 comments Corporate & Finance, Information Management, Legal, M&A Transactions, Virtual Data Room - FAQ, virtual data room

Aaron Booth

Defining Due Diligence

By Aaron Booth February 18, 2010 at 11:00 am

The Due Diligence M&A process involves buyers and sellers of businesses connecting with other buyers and sellers to complete transactions. In today’s market place, the process of Due Diligence has been streamlined by collecting the information in digital format and sharing it online in a virtual data room.


In the business world, Due Diligence refers to the act of investigating information related to people and businesses. This can be on a voluntary basis as in conducting a background check on a future employee, or it can be a legal requirement as in investigating the legal issues around a corporate takeover bid.  However, the most common type of Due Diligence performed in business typically relates to that which is performed in relation to a merger or acquisition (M&A). Read more…


Aaron Booth 2 comments Corporate & Finance, Due Diligence, M&A Transactions, Virtual Data Room - FAQ, virtual data room



Over 250 financial and legal advisory firms are using their own, privately branded Firmex data rooms. Firmex-powered deal activity was up 255% in Q1 2009 versus a 10% decline in Q4 2008.  According to Firmex’s M&A advisory clients, the increase is a result of sellers bringing deals back to market. The majority of the increase occurred late in Q1 2009, and the trend is continuing into Q2 2009.

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Aaron Booth 1 comment Corporate & Finance, Legal, M&A Transactions, Virtual Data Room - FAQ, virtual data room